For more than 2 years now, Google has added mobile-friendliness as a factor when it comes to ranking search results. This means that users will find results that are not only relevant and of high quality but optimized for their device as well. What this means for you is that you need to make your site mobile ready. Otherwise, you will find yourself or your website at the bottom of search results.
image source: mobilephonerecycling.co.uk
In October 2016, Google decided to take it a step further by introducing accelerated mobile pages or AMP which aims to make mobile web loading as instantaneous as possible.
In January 2016, Google updated their guidelines to include mobile. They’ve also put emphasis on using Google’s Mobile Friendly Testing tool to help webmasters.
In February 2016, Google announced that AMP webpages will be easier to find. Webpages that have made use of AMP will now be visible at the top of search results page. These results will load faster and are easier to navigate. They’ve even said that AMP webpages use a lot less data than other websites that weren’t created through AMP.
By just looking at this timeline, it’s clear that Google emphasizes the need to optimize websites for greater user experience from a mobile. In turn, they’ll make your website more visible to users by giving it a higher ranking thus, creating more traffic and possibly more profit.
There are several mistakes that a lot of webmasters make when designing their website for mobile SEO.
Second, not all types of videos can be played using mobile like those that require Flash players. This will make for poor user experience because they’ll only be able to watch the video if they play it on their desktop. If you wish to include videos or animations, consider using HTML5 standard tags instead for better mobile user experience. You can also embed videos as long as you’re sure that they can be played in all devices.
Next, if you have separate URL’s when it comes to your desktop and mobile versions, the HTML doesn’t stay the same so you have to double check if it redirects properly. In cases where your page doesn’t have a mobile version, instead of redirecting them to your homepage, direct them instead to the desktop version of the page they want. If you find checking the URL’s a hassle, which it is, consider having a responsive web design instead so both your URL and HTML stay the same.
Also, instead of using interstitial or overlay, use a banner if you want to promote your website’s app or mailing list. Interstitial stop your users from viewing your website’s content and lead to poor user experience. A lot of people will just close your website and move to another website so you’re losing traffic and possible profit.