How many of your colleagues are active in social media such as Facebook, Twitter and Instagram? Your answer will most likely be most of them, if not all of them are active on their social media sites. This is why, social media marketing has become one of the best ways to promote your website and boost your sales. The following are what you can expect when it comes to social media marketing.
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You’ve already seen proof of this in the past years and the trend will continue for a few more years. This is something that you can capitalize on as a business owner or business manager. You and your company can ride in its popularity and market your products and services through social media.
If you’re ready to take it a step further, try your hand at doing live social broadcasts using software like Periscope, Facebook Live, Blab, and Meerkat. Its appeal lies in its reality because everyone can see that it isn’t edited nor it isn’t filtered. Showing a different and human side of your brand can make people relate to it easier. Examples of what you can do includes real time question and answer sessions and showing them around your factory. Maybe you can show them the people behind the product as well.
Since we’re already talking about human interaction, don’t forget that you have to save some resource for social customer service. According to Sprout Social, only 1 out of every 6 messages gets replied to and for these lucky few, the average response time is 12 hours. Customers are the bloodline of all businesses. It doesn’t make sense for you to ignore them.
Also, you may think that social media marketing does nothing to improve your ranking in search engine results page but this couldn’t be farther from the truth. Having better social visibility will help you get more website traffic which will in turn, help you get a higher ranking. And we know that ranking in the first page is important, right?
Social content will also have a substantial increase in its visibility in search results. Chances are you’ve already seen some but expect the numbers to rise. A lot of potential customers look for online reviews and feedback first before buying and they usually head to social media for this.
Finally, you have to make sure that whatever content you’re posting in social networking sites is optimized for mobile users as well. The number of mobile traffic has already surpassed that of desktop traffic. If your content takes ages to load, mobile users who expect instant, high quality content will most likely lose patience and close that tab. If you take into account the fact that mobile users are frequent online shoppers, you’re losing a lot.
There are a lot more things that will change the face of social media marketing this year. There’s the growing use of emojis and Facebook has even rolled out Reactions. The key is in figuring out which emojis are likely to get you more views. There’s also social shopping which you should also be taking advantage of. Since social media is their gateway to product reviews, users don’t have to leave the site since they can purchase the product directly via the buy buttons.
Don’t let your competitors get ahead of you. Start planning your social media marketing strategy now and grow your business to the future.